Ejemplos de Publicidad en China

Ahora que China se ha integrado tanto al Comercio Mundial, y que prácticamente lo domina, vamos a conocer cómo ha sido la influencia o la fusión de Occidente y Oriente, incluso a nivel publicitario. Hace unos años veíamos una publicidad que a nuestros ojos era un poco extraño. Hoy conservan muchas de sus interesantes raíces, pero quizás son más comprensibles para nosotros.

Saky Dental Floss Rod

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Advertising Agency: Ogilvy & Mather, Shanghai, China
Production Company: Illusion Bangkok
Chief Creative Officer: Graham Fink
Group Creative Director / Copywriter: Thomas Zhu
Creative Directors: Joe Wu, Bamboo Zhuang
Art Directors: Jack Xuan, Koko Huang, Lyon Liao
Copywriter: Kiddy Wang
Photographers: Surachai Puthikulangkura, Nicholas Siau
Illustrators: Surachai Puthikulangkura, Supachai U/Rairat, Blue Lei, Jack Xuan, Koko Huang
Producers: Somsak Pairew, Kitidej Rattanasuvansri
Retoucher: Soon
Account Directors: Wanda Wang, Cynthia Zhou

iREADER

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Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
Published: April 2013

 

SAMSONITE SAMMIES: Maletines para niños

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Agencia: JWT, Shangai, China
Director Creativo: Yang Yeo
Director de Arte: Adam Pamungkas
Fotógrafo/ Ilustrador: Surachai Puthikulangkura
Post Producción: Supachai U-Rairat

PROYA: Bloqueador Solar

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Agencia: Grey, Beijing, China
Director Ejecutivo Creativo: Alvin Lim
Director Creativo: Tiger Chen
Director de Arte: Lucky Guo
Copywriter: Greg Sutcliffe
Agencia Productora: Kevin Bi Business
Fotógrafo: Wu Jian Hai
Retoques: Miro Zhang

PENGUIN AUDIOBOOKS

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Agencia Publicitaria: Y&R, Shanghai, China
Chief Creative Officer: Nils Andersson
Executive Creative Director: Ong Kien Koe
Creative Director: Handsome Wong
Art Directors: Hannah Song, Handsome Wong, Joao Pereira, Ong Kien Hoe, Nils Andersson
Copywriters: Hannah Song, Nils Andersson
Account Supervisors: Fiona Chen, Andrew Chang, Joy Lu
Agency Producer: Sandy Wang
Photographer: Wang Feng
Retouching: Pafassion SH

DULCOLAX: Sólo Usted puede liberarlos !

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Agencia: McCann Healthcare Worldwide, Shanghai, China
Executive Creative Director: Kevin Lee
Creative Directors: Danny Li, Band Bai
Art Directors: Danny Li, Band Bai, QinQian
Copywriters: Kevin Lee, Bati Wu
General Manager: Joanne Wang
Business Director: Yama Chen
Account Manager: Celine Lv
Production Company: Visionary Group
Published: February 2014

3M Lint Roller

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Advertising Agency: Publicis, Shanghai, China
Chief Creative Officers: Eric Vervroegen, Sheena Jeng
Executive Creative Director: Akae Wang
Creative Director: Bastien Grisolet
Associate Creative Director: Angela Ann Arches-Antonio
Art Director: Bastien Grisolet
Photographer: Tim Flach
Production: Prodigious, Elysian Fields
Production Manager: Gael Cheval
Producer: Lauriane Dula
Art Buyer / Production Coordinator: Lys Aelia Hart
Global Print Manager: Jean Luc Chirio
Retoucher: Antony Crossfield Ltd
Published: February 2014

3M : NAPOLEÓN 

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Advertising Agency: King Harvests, Shanghai, China
Executive Creative Directors: Larry Ong, Laura Lee
Creative Director: Marx Zhu
Art Directors: Marx Zhu, Arvin Choi, Tian Zi, Larry Ong
Copywriters: Larry Ong, August Cao, James Lim
Illustrator: A Ben Dong
Photographers: Hei Zi, Feng Wang, Zongguo Zhou
Production company: Hei Zi
Published: March 2014

 IKEA

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Advertising Agency: BBH, Shanghai, China
Creative Directors: Leo Zhang, Jeffrey Sun, Jay Qian
Art Directors / Illustrators: Jeffrey Sun, Peggy Wang, Woody Pan
Copywriters: Jay Qian, Chiao Woon Lim
Published: March 2014

DHA Enhanced: Dictionary

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Advertising Agency: McCann Healthcare Worldwide, Shanghai, China
Executive Creative Director: Kevin Lee
Creative Directors: Band Bai, Anmy Chen
Associated Creative Director: Xia Wang
Senior Designer: Tom Mao
GM: Joanne Wang
GAD: Steven Hua

CHINA MOBILE GAMES

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Advertising Agency: Yindu Ogilvy, NanJing, China
Executive Creative Director: Jerry Wan
Creative Director: Jacky Xiao
Art Directors: Jacky Xiao, Wayne Lee
Designer: Ted Lu
Copywriter: Jerry Wan
Illustrator: Leo Chiu
CGI: Hansome Chang
Published: July 2012

PORSCHE 911

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Advertising Agency: Fred&Farid, Shanghai, China
Executive Creative Director: Fred & Farid
Creative Director / Copywriter: Gregoire Chalopin
Art Director: Pierrick Jegou
Brand Supervisors: Carsten Balmes, Estella Yang
Agency Supervisors: Vivian Wang, Kylie Wang
Retoucher: Hongxia Wang

 

 

 

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