Publicidad genial de Volkswagen imita íconos de la arquitectura

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Lo más importante del uso del humor en la mercadotecnia es saber aplicarlo para resaltar los atributos de los productos, sus beneficios y características. Hoy vemos en la campaña de Volkswagen, una muestra de fino ingenio, captando los grandes monumentos del mundo en simples objetos cotidianos.

Description

The California camper van has been discovering new sights for 30 years. But at the same time, it always had a little blind spot on the rear side. And anybody who ever drove through the streets of an unfamiliar holiday destination knows how problematic that can be. That’s
why now every California model of the latest generation can be equipped with the optional rear view camera. Our task was to communicate its advantages in an unseen way while still being mindful of the California’s much-loved traveller’s DNA. The perfect opportunity for us
to rethink what it means to go sightseeing.

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: Grabarz & Partner, Hamburg, Germany


Chief Creative Officer: Ralf Heuel


Group Creative Director: Diana Sukopp


Creative Director Copy: Stefan Geschke


Creative Director Art: Thomas Fritze


Art Direction: Jens Erasmus Schröderp


Copywriters: René Herder, Thorben Dauer


Account Manager: Christiane Dietz


Art Buying: Anna-Lena Meyer


Production: Kristina Mohr


Photographer: Cem Guenes / Tobias Bosch Fotomanagement


Post Production: Spellwork Pictures


3D: Sebastian Greese, Dennies Mielke


3D / Creative Direction / Compositing: Sermed Darah

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