Physics shows that it doesn’t take a lot of speed for a cyclist’s impact force to be multiplied. Even at a regular city-roaming speed, dooring hits significantly harder than most of us believe. To prevent this, Audi introduced the Door Exit Warning System — a system that indicates if vehicles or cyclists are approaching from the rear to stop people from opening doors when danger is near.
Print advertisement created by VMLY&R, Canada for Audi, within the category: Automotive.
General Manager Audi Canada – Eastern: Sami Benmeradi
President: Emma Toth
Chief Creative Officer: Kelsey Horne
Chief Creative Officer: Alexis Bronstorph
Art Director: Nicolas Baillargeon
Copywriter: Vincent Leblanc
Illustrator: Chase Stone
Retouching: Nicolas Baillargeon
Client Services: Philip Harmeling
V.P. Head Of Planning: Rafik Belmesk
Producer: Émilie Trudeau