Publicidad creativa de AUDI: Door Exit Warning System

Agency Network:
Published/Aired:

November 2020

Description

Physics shows that it doesn’t take a lot of speed for a cyclist’s impact force to be multiplied. Even at a regular city-roaming speed, dooring hits significantly harder than most of us believe. To prevent this, Audi introduced the Door Exit Warning System — a system that indicates if vehicles or cyclists are approaching from the rear to stop people from opening doors when danger is near.

Print advertisement created by VMLY&R, Canada for Audi, within the category: Automotive.

Advertising Agency: Taxi, Montreal, Canada


General Manager Audi Canada – Eastern: Sami Benmeradi


President: Emma Toth


Chief Creative Officer: Kelsey Horne


Chief Creative Officer: Alexis Bronstorph


Art Director: Nicolas Baillargeon


Copywriter: Vincent Leblanc


Illustrator: Chase Stone


Retouching: Nicolas Baillargeon


Client Services: Philip Harmeling


V.P. Head Of Planning: Rafik Belmesk


Producer: Émilie Trudeau