Publicidad genial de Volkswagen imita íconos de la arquitectura


Lo más importante del uso del humor en la mercadotecnia es saber aplicarlo para resaltar los atributos de los productos, sus beneficios y características. Hoy vemos en la campaña de Volkswagen, una muestra de fino ingenio, captando los grandes monumentos del mundo en simples objetos cotidianos.


The California camper van has been discovering new sights for 30 years. But at the same time, it always had a little blind spot on the rear side. And anybody who ever drove through the streets of an unfamiliar holiday destination knows how problematic that can be. That’s
why now every California model of the latest generation can be equipped with the optional rear view camera. Our task was to communicate its advantages in an unseen way while still being mindful of the California’s much-loved traveller’s DNA. The perfect opportunity for us
to rethink what it means to go sightseeing.

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: Grabarz & Partner, Hamburg, Germany

Chief Creative Officer: Ralf Heuel

Group Creative Director: Diana Sukopp

Creative Director Copy: Stefan Geschke

Creative Director Art: Thomas Fritze

Art Direction: Jens Erasmus Schröderp

Copywriters: René Herder, Thorben Dauer

Account Manager: Christiane Dietz

Art Buying: Anna-Lena Meyer

Production: Kristina Mohr

Photographer: Cem Guenes / Tobias Bosch Fotomanagement

Post Production: Spellwork Pictures

3D: Sebastian Greese, Dennies Mielke

3D / Creative Direction / Compositing: Sermed Darah